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Raising my voice for your cause...

Welcome to "Heidi Writes..."

Heidi May
I have had an opportunity to recreate myself this year. No more same old same old. No more complacency. No more status quo for me. After 28 years in the radio broadcasting industry, I lost my job this year. I'm in good company. There are thousands of displaced radio professionals just like me. The industry isn't what it used to be. What used to be fun and rewarding is now boring and automated. Our jobs are being eliminated left and right.

So here I am. Ready for the next chapter. Ready to recreate myself. I'm a blank slate and I'm ready to paint some fabulous color now. And so it begins.

There are two things I'm passionate about (other than my family of course). Being on the air and fighting breast cancer. I'm a breast cancer survivor and want to use my voice to create awareness, raise some funds for research and find a cure. I volunteer for Puget Sound Komen for The Cure. They named me Marketing and Communication Chair for The 2012 Race for The Cure. Yay!

As far as being on the air, I can still do that, but in a different capacity. I started my own voiceover business this year. Heidi May Voiceovers. The first thing I learned is that there's a huge difference between radio and voiceover work. As a matter of fact, it seems the voiceover industry kind of looks down on us “broadcasters”. I figure they must know what they're talking about so I hired a voiceover coach and away I went.
I'm not the only one with this great idea. The competition is fierce and so are the displaced radio jocks doing the same thing. The networking itself could be a full time job. It's a lot of work. It's going to take time to build a clientele, but I got time. And determination. And grit. And chutzpah (I do!)

I already landed my first big client. Not only did they want me to be their new “voice," but they also asked me to place the radio buy for them, so I got to be the media buyer for my client too. Uncharted territory. The only thing I know for sure is that I can't predict where this will take me. I already unexpectedly played the role of media buyer so who knows what's next! I get the feeling though that losing my radio job this year may be one of the best things that ever happened to me.