Raising my voice for your cause...

And Now, a WOSB

Heidi in Alaska So after many many years workig for others, I am making another entrepreneurship. In buisness for myself - small business, yes, but my business.

I’m transitioning from working outside the home, to working in the studio in my home.  There are challenges: for example, I’m a very social being.  I love people and social interaction is very important.  I've learned that I need to get out of the house, even if it's just to go to Starbucks and sit with my lap top.
Just the simple act of leaving the house is helpful.  I make myself get out of bed and go for a 3 mile run most mornings to start my day.  That not only keeps me moving, but it's kind of therapeutic, too.  I find that if I stay in the house too long, it's easy for the day to just kind of get away from me.  So it's weird and challenging. 

I think in many ways working for someone else is easier than working for yourself.  But I think working for yourself is or can be more rewarding.  Ya gotta love those flexible hours! I try to structure my days and that's helpful. I'll make a coffee date or appointment, but I try not to over commit.  I have to make a real effort to make sure I leave myself plenty of hours to work on my voiceover work.  So I've learned to prioritize. What do I need/want to accomplish today? 

The work itself is really fun.   Having a studio set up inside my home and being able to sit down in front of a  mic with my hair up in a baseball hat and slippers on my feet - isn't a bad way to go!  I love voiceover.

After all these years, I still get a thrill from making the mic come alive. And now I do it as a WOSB - a Woman Owned Small Business!

A Women DJ? Never!

For the past 33 years, I've worked outside of the home. 

I got my first job when I was 13 years old working at The Twin Tee Pees Restaurant in Seattle. I stuck with what I knew for awhile with jobs at A&W, Burgermaster, Maverick Steak House & IHOP.  I loved the tips and was able to work my way through school slinging food.  When I graduated high school I enrolled in Bailie School of Broadcast. 

I knew I wanted to be on the radio. I was a radio "groupie" when I was growing up.  I would call the disc jockeys on the air at KING and KJR Radio in Seattle and do whatever I could to get on the air.  I loved top 40 and wanted to be on the radio since I was 11.  On career day in high school, I went to KZOK.  I asked them if there were any women disc jockeys.  They looked at me like I was nuts, but honestly, there weren't any female jocks on the air in Seattle yet.  Maybe the token traffic girl, but not an actual jock. So that's what I wanted and that's what I did. 

I graduated from broadcasting school, and at the suggestion of Dick Curtis who worked at Bailie School of Broadcast, I hopped in my gold mustang coupe and hit the road. I was armed with resumes, cassette airchecks, and a brief case that made me feel like a grown up.  I hit several radio stations from Anacortes to Hoquim.  I was willing to go out of state but ended up about 50 miles outside of Seattle at a country station.  KJUN Radio.  My program director didn't think Heidi May sounded country enough, so they called me Chrissy Thomas on the air.  I would later see my first program director working as a janitor in the same building I worked in when I was at KBSG Radio in Seattle.  Awkward? A little. 

That's how I got started in my illustrious radio career.  It's been very good to me for many years, but the jig is up.  The industry is chewing people up and spitting them out.  So here I am.  Ready for the next chapter. 

I will write more in the next posting --

Welcome to "Heidi Writes..."

Heidi May
I have had an opportunity to recreate myself this year. No more same old same old. No more complacency. No more status quo for me. After 28 years in the radio broadcasting industry, I lost my job this year. I'm in good company. There are thousands of displaced radio professionals just like me. The industry isn't what it used to be. What used to be fun and rewarding is now boring and automated. Our jobs are being eliminated left and right.

So here I am. Ready for the next chapter. Ready to recreate myself. I'm a blank slate and I'm ready to paint some fabulous color now. And so it begins.

There are two things I'm passionate about (other than my family of course). Being on the air and fighting breast cancer. I'm a breast cancer survivor and want to use my voice to create awareness, raise some funds for research and find a cure. I volunteer for Puget Sound Komen for The Cure. They named me Marketing and Communication Chair for The 2012 Race for The Cure. Yay!

As far as being on the air, I can still do that, but in a different capacity. I started my own voiceover business this year. Heidi May Voiceovers. The first thing I learned is that there's a huge difference between radio and voiceover work. As a matter of fact, it seems the voiceover industry kind of looks down on us “broadcasters”. I figure they must know what they're talking about so I hired a voiceover coach and away I went.
I'm not the only one with this great idea. The competition is fierce and so are the displaced radio jocks doing the same thing. The networking itself could be a full time job. It's a lot of work. It's going to take time to build a clientele, but I got time. And determination. And grit. And chutzpah (I do!)

I already landed my first big client. Not only did they want me to be their new “voice," but they also asked me to place the radio buy for them, so I got to be the media buyer for my client too. Uncharted territory. The only thing I know for sure is that I can't predict where this will take me. I already unexpectedly played the role of media buyer so who knows what's next! I get the feeling though that losing my radio job this year may be one of the best things that ever happened to me.